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The cartoon classic, Garfield, was born in 1978 by cartoonist Jim Davis. Garfield turns 40 years old in 2018!
GarfieldEATS inspired by the 1980s most famous hungry orange cat that lives with us for more than 40 years becoming a global pop culture with over 200 million comic books sold in 80 countries and 40 languages.
The Garfield Show has 25 million views weekly worldwide.
The Garfield Hollywood feature films grossed over $340 million
The Garfield brand has left its mark on movies, television series and specials, books, stage, plays and musicals, and thousands of consumer products.
GarfieldEATS is the world’s 1st entergaging mobile app restaurant delivery app and features everyone’s favorite funny, hungry, mischievous cat — Garfield! GarfieldEATS launches in Dubai and is ready to deliver to your door some of Garfield’s favorite foods — pizza, lasagna coffee, and cookies. The wooden fire flavor makes the pizza taste good and the Farm2Plate (FTP) ingredients with low processed salt and sugar make it good for you, promoting healthier eating habits. Everybody wins!
With GarfieldEATS, you can watch, play, order, read, collect, redeem, track, manage, chat, share, and much more with this All-in-One mobile app. We call it “Entergaging” — entertaining + engaging — a marketing technology created by Nathen Mazri.
GarfieldEATS is your intelligent personal voice assistant and a one-of-a-kind app in the food industry, capable of placing new orders, sending you delivery reminders, asking for registered coupons, adding items you may also like, and much more. That is one smart cat!
GarfieldEATS delivers to your preferred address only in green electric Garfield scooters, releasing green energy instead of polluting exhaust. Garfield drives Green because a green planet is a happy planet!
To find out more or for step-by-step instructions, you can download our Re-box PDF Manual.
At GarfieldEATS, we make sure your meals arrive fresh and safe in the most environmentally responsible and re-purposed packaging available: we call it ReBox, and Mother Nature will love it.
We are committed to developing fully re-purposeful, recyclable, and compostable GarfieldEATS boxes for a better tomorrow. Now, that's smart!
Entergagement is an engaging mobile app powered by entertainment features. It is a UI (user interface), which allows users to engage while being simultaneously entertained.
GarfieldEATS app enables you to watch, play, order, read, collect, redeem, track, manage, chat, share and much more All-in-One app; we call “entergaging”.
Read Latest article by founder, Nathen Mazri “ The Rise of QMR”
Friends Happiness Center is designed to provide digital customer support and excellent service boosting our friends – the customers - happiness and satisfaction.
United Arab Emirates,
Smart Heights Tower
PO Box 500734
Methods of payment accepted:
We accept payments online using Visa and MasterCard credit/debit card in USD and AED.
GarfieldEATS will NOT deal or provide any services or products to any of OFAC (Office of Foreign Assets Control) sanctions countries in accordance with the law of UAE.
Once you have selected your order from the GarfieldEATS app menu, you will be given the opportunity to submit your order by clicking on “Eat Now” button. Please note it is important that you check the information that you enter and correct any errors before clicking on the button. Your input errors can be corrected from your "profile settings". On receipt of your order, which you can track on the GarfieldEATS app. We will begin processing your order and we will update your delivery status in the "tracking" screen that your order has been received by GarfieldEATS regional central kitchen.
Your delivery time is approximately 25mins to 45mins given there are no unprecedented circumstances beyond our control.
Multiple shipments/delivery may result in multiple postings to the cardholder’s monthly statement.
Refunds will be done only through the Original Mode of Payment.
GarfieldEATS takes customer satisfaction and happiness very seriously. In the case of problems with your food order, please contact GarfieldEATS through our in-app live chat or call us on our regional number and we will assist you.
In inappropriate cases, if you have already been billed by GarfieldEATS, GarfieldEATS will issue full or partial refunds.
In the following cases: if you did not receive your order or received an incorrect order, you may be issued a full refund or granted free Paws (in-app coins) to unlock special deals or coupons.
In every event, GarfieldEATS will do their best to ensure your satisfaction and happiness by Friends Happiness Center.
1. ACCESS TO THE SOFTWARE. Subject to the terms and conditions of this Agreement, Company grants you a non-exclusive, non-transferable, non-assignable license (without right to sublicense) to install and use one copy of the Software on your personal computer or mobile device, solely in machine executable object code form and solely for your own personal, non-commercial use, and not for the benefit of any third party. The Software is owned and operated by Company. Company may change, suspend or discontinue the Software at any time, including the availability of any feature, database, or content. Company may also impose limits on certain features and services or restrict your access to parts or all of the Software without notice or liability. Company reserves the right, in its sole discretion, to modify this Agreement at any time by posting a notice on the Company’s website (currently located at www.garfieldeats.com), or by sending you a notice via email or via the Software or postal mail. You shall be responsible for reviewing and becoming familiar with any such modifications. Your use of the Software following such notification constitutes your acceptance of the terms and conditions of this Agreement as modified. Company does not knowingly collect or solicit personal information from anyone under the age of 13 or knowingly allow such persons to register for the Software. If you are under 13, please do not attempt to register for the Software or send any information about yourself to us, including your name, address, telephone number, or email address. No one under age 13 may provide any personal information to Company or on the Software. In the event that we learn that we have collected personal information from a child under the age of 13 without verification of parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under the age of 13, please contact us at GARFIELDEATS, smart heights tower, office 1204, email@example.com
You represent and warrant to Company that: (i) you are an individual (i.e., not a corporation) and you are of legal age to form a binding contract or have your parent’s permission to do so, and you are at least 13 years or age or older; (ii) all registration information you submit is accurate and truthful; and (iii) you will maintain the accuracy of such information. You also certify that you are legally permitted to use and access the Software and take full responsibility for the selection and use of and access to the Software. This Agreement is void where prohibited by law, and the right to access the Software is revoked in such jurisdictions.
2. SOFTWARE CONTENT. All materials displayed or performed on the Software (including, but not limited to text, graphics, articles, photographs, images, illustrations) are protected by copyright. You shall abide by all copyright notices, trademark rules, information, and restrictions contained in any content accessed through the Software, and shall not use, copy, reproduce, modify, translate, publish, broadcast, transmit, distribute, perform, upload, display, license, sell or otherwise exploit for any purposes whatsoever any content or third party submissions or other proprietary rights not owned by you: (i) without the express prior written consent of the respective owners, and (ii) in any way that violates any third party right. You may not modify, publish, transmit, participate in the transfer or sale of, reproduce (except as expressly provided in this Section 2), create derivative works based on, distribute, perform, display, or in any way exploit, any of the Software in whole or in part.
YOUR WARRANTY. You warrant, represent and agree that you will not contribute any content or otherwise use the Software in a manner that (i) infringes or violates the intellectual property rights or proprietary rights, rights of publicity or privacy, or other rights of any third party; (ii) violates any law, statute, ordinance or regulation; (iii) is harmful, fraudulent, deceptive, threatening, abusive, harassing, tortious, defamatory, vulgar, obscene, libelous, dangerous, or otherwise objectionable; (iv) involves commercial activities and/or sales without Company’s prior written consent such as contests, sweepstakes, barter, advertising, or pyramid schemes; (v) impersonates any person or entity, including without limitation any employee or representative of Company; or (vi) contains a virus, trojan horse, worm, time bomb, or other harmful computer code, file, or program. Company reserves the right to remove any content from the Software at any time, for any reason (including, but not limited to, upon receipt of claims or allegations from third parties or authorities relating to such content or if Company is concerned that you may have breached the immediately preceding sentence), or for no reason at all. You, not Company, remain solely responsible for all content that you upload, post, email, transmit, or otherwise disseminate using, or in connection with, the Software, and you warrant that you possess all rights necessary to provide such content to Company and to grant Company the rights to use such information in connection with the Software and as otherwise provided herein.
4. RESTRICTIONS. Do not attempt to configure the Software or input information while operating a vehicle. Failure to pay attention to the operation of your vehicle or traffic, road signs, conditions or safety hazards could result in death, serious injury, or property damage. Directions provided by the Software may not be accurate or complete. You assume total responsibility and risk for all of your activity in connection with the Software. Any fraudulent, abusive, or otherwise illegal activity may be grounds for termination of your right to access or use the Software. You may not post or transmit, or cause to be posted or transmitted, any communication or solicitation designed or intended to obtain password, account, or private information from any Company user. Use of the Software to violate the security of any computer network, crack passwords or security encryption codes, transfer or store illegal material (including material that may be considered threatening or obscene), or engage in any kind of illegal activity is expressly prohibited. You will not run Mail list Listserv, any form of auto-responder, or “spam” on the Software, or any processes that run or are activated while you are not logged on to the Software, or that otherwise interfere with the proper working of or place an unreasonable load on the Software’ infrastructure. Further, the use of manual or automated software, devices, or other processes to “crawl,” “scrape,” or “spider” any portion of the Software is strictly prohibited. You will not decompile, reverse engineer, or otherwise attempt to obtain the source code of the Software. You will be responsible for withholding, filing, and reporting all taxes, duties and other governmental assessments associated with your activity in connection with the Software.
5. WARRANTY DISCLAIMER. Company has no special relationship with or fiduciary duty to you. You acknowledge that Company has no control over, and no duty to take any action regarding: which users gain access to the Software; what content you access via the Software; what effects the Software or the content accessed therein may have on you; how you may interpret or use the content accessed via the Software; or what actions you may take as a result of having been exposed to the Software. You release Company from all liability for you having acquired or not acquired content through the Software. The Software may contain, or direct you to websites containing, information that some people may find offensive or inappropriate. Company makes no representations concerning any content contained in or accessed through the Software, and Company will not be responsible or liable for the accuracy, copyright compliance, legality or decency of material contained in or accessed through the Software. THE SOFTWARE AND ANY COMPANY SERVICES RELATED THERETO ARE PROVIDED ON AN “AS IS” BASIS, WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, WITHOUT LIMITATION, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, OR THAT USE OF THE SOFTWARE WILL BE UNINTERRUPTED OR ERROR-FREE. SOME STATES DO NOT ALLOW LIMITATIONS ON HOW LONG AN IMPLIED WARRANTY LASTS, SO THE ABOVE LIMITATIONS MAY NOT APPLY TO YOU.
7. REGISTRATION AND SECURITY. As a condition to using some aspects of the Software, you may be required to register with Company and select a password and user name (“Company User ID”). You shall provide Company with accurate, complete, and updated registration information. Failure to do so shall constitute a breach of this Agreement, which may result in immediate termination of your account. You may not (i) select or use as a Company User ID a name of another person with the intent to impersonate that person; or (ii) use as a Company User ID a name subject to any rights of a person other than you without appropriate authorization. Company reserves the right to refuse registration of or cancel a Company User ID in its discretion. You shall be responsible for maintaining the confidentiality of your password.
8. INDEMNITY. You will indemnify and hold Company, its parents, subsidiaries, affiliates, officers, and employees harmless (including, without limitation, from all damages, liabilities, settlements, costs and attorneys’ fees) from any claim or demand made by any third party due to or arising out of your access to the Software, use of the Software, your violation of this Agreement, or the infringement by you or any third party using your account of any intellectual property or other right of any person or entity.
9. LIMITATION OF LIABILITY. IN NO EVENT SHALL COMPANY OR ITS SUPPLIERS, OR THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, OR AGENTS BE LIABLE WITH RESPECT TO THE SOFTWARE OR THE SUBJECT MATTER OF THIS AGREEMENT UNDER ANY CONTRACT, NEGLIGENCE, TORT, STRICT LIABILITY OR OTHER LEGAL OR EQUITABLE THEORY (I) FOR ANY AMOUNT IN THE AGGREGATE IN EXCESS OF THE GREATER OF FEES PAID BY YOU THEREFOR OR $100; (II) FOR ANY INDIRECT, INCIDENTAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES OF ANY KIND WHATSOEVER; (III) FOR DATA LOSS OR COST OF PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; OR (IV) FOR ANY MATTER BEYOND COMPANY’S REASONABLE CONTROL (INCLUDING WITHOUT LIMITATION ANY DAMAGE YOU MAY SUFFER BY USING THE SOFTWARE WHILE OPERATING A MOTOR VEHICLE, IN VIOLATION OF THIS AGREEMENT). SOME STATES DO NOT ALLOW THE EXCLUSION OR LIMITATION OF INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE LIMITATIONS AND EXCLUSIONS MAY NOT APPLY TO YOU.
10. FEES AND PAYMENT. Although our Software is currently free to users, Company reserves the right to require payment of fees for certain or all parts of the Software. You shall pay all applicable fees, as described on the Software in connection with such Software selected by you. Company reserves the right to change its price list and to institute new charges at any time, upon notice to you, which may be sent by email or posted on the Software. Your use of the Software following such notification constitutes your acceptance of any new or increased charges.
11. THIRD PARTY WEBSITES AND SERVICES. The Software may contain links to third party websites or services that are not owned or controlled by Company. When you access third party websites or services, you do so at your own risk. You hereby represent and warrant that you have read and agreed to be bound by all applicable policies of any third party websites or services relating to your use of the Software and that you will act in accordance with those policies, in addition to your obligations under this Agreement. Company has no control over, and assumes no responsibility for, the content, accuracy, privacy policies, or practices of or opinions expressed in any third party websites or services. In addition, Company will not and cannot monitor, verify, censor or edit the content of any third party site.
By using the Software, you expressly relieve and hold harmless Company from any and all liability arising from your use of any third party website or service. Your interactions with organizations and/or individuals found on or through the Software, including payment and delivery of goods or Software, and any other terms, conditions, warranties or representations associated with such dealings, are solely between you and such organizations and/or individuals. You should make whatever investigation you feel necessary or appropriate before proceeding with any online or offline transaction with any of these third parties. You agree that Company shall not be responsible or liable for any loss or damage of any sort incurred as the result of any such dealings. If there is a dispute between participants on this site, or between users and any third party, you understand and agree that Company is under no obligation to become involved. In the event that you have a dispute with one or more other users, you hereby release Company, its officers, employees, agents, and successors in rights from claims, demands, and damages (actual and consequential) of every kind or nature, known or unknown, suspected or unsuspected, disclosed or undisclosed, arising out of or in any way related to such disputes and/or our service. If you are a California resident, you shall and hereby do waive California Civil Code Section 1542, which says: “A general release does not extend to claims which the creditor does not know or suspect to exist in his favor at the time of executing the release, which, if known by him must have materially affected his settlement with the debtor.”
12. TERMINATION. This Agreement shall remain in full force and effect while you use the Software. You may terminate your use of the Software at any time by uninstalling it from your device. Company may terminate or suspend your access to the Software, for any reason or for no reason, and without warning, which may result in the forfeiture and destruction of all information associated with your use of the Software. Company may also terminate or suspend your use or access to any and all Software immediately, without prior notice or liability, if you breach any of the terms or conditions of this Agreement. Any fees paid hereunder are non-refundable. Upon termination of your account, your right to use the Software, access will immediately cease. All provisions of this Agreement which, by their nature, should survive termination, shall survive termination, including, without limitation, ownership provisions, warranty disclaimers, and limitations of liability.
13. MISCELLANEOUS. The failure of either party to exercise, in any respect, any right provided for herein shall not be deemed a waiver of any further rights hereunder. Company shall not be liable for any failure to perform its obligations hereunder where such failure results from any cause beyond Company’s reasonable control, including, without limitation, mechanical, electronic or communications failure or degradation (including “line-noise” interference). If any provision of this Agreement is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary so that this Agreement shall otherwise remain in full force and effect and enforceable. This Agreement is not assignable, transferable or sublicensable by you except with Company’s prior written consent. Company may transfer, assign or delegate this Agreement and its rights and obligations without consent. This Agreement shall be governed by and construed in accordance with the laws of the Commonwealth of Massachusetts without regard to the conflict of laws provisions thereof. Any dispute arising from or relating to the subject matter of this Agreement shall be finally settled by arbitration in California, using the English language in accordance with the Streamlined Arbitration Rules and Procedures of Judicial Arbitration and Mediation Services, Inc. (“JAMS”) then in effect, by one commercial arbitrator with substantial experience in resolving intellectual property and commercial contract disputes, who shall be selected from the appropriate list of JAMS arbitrators in accordance with the Streamlined Arbitration Rules and Procedures of JAMS. Judgment upon the award so rendered may be entered in a court having jurisdiction, or application may be made to such court for judicial acceptance of any award and an order of enforcement, as the case may be. Notwithstanding the foregoing, each party shall have the right to institute an action in a court of proper jurisdiction for injunctive or other equitable relief pending a final decision by the arbitrator. For all purposes of this Agreement, the parties consent to exclusive jurisdiction and venue in the United Arab Emirates located in Dubai. Both parties agree that this Agreement is the complete and exclusive statement of the mutual understanding of the parties and supersedes and cancels all previous written and oral agreements, communications and other understandings relating to the subject matter of this Agreement, and that all modifications must be in a writing signed by both parties, except as otherwise provided herein. No agency, partnership, joint venture, or employment is created as a result of this Agreement and you do not have any authority of any kind to bind Company in any respect whatsoever
14. COPYRIGHT DISPUTE POLICY. Company has adopted the following general policy toward copyright infringement in accordance with the Digital Millennium Copyright Act or DMCA (posted at www.lcweb.loc.gov/copyright/legislation/dmca.pdf). The address of Company’s Designated Agent to Receive Notification of Claimed Infringement (“Designated Agent”) is listed at the end of this Section. It is Company’s policy to (1) block access to or remove material that it believes in good faith to be copyrighted material that has been illegally copied and distributed by any of our advertisers, affiliates, content providers, members or users; and (2) remove and discontinue service to repeat offenders.
A. Procedure for Reporting Copyright Infringements: If you believe that material or content residing on or accessible through the Software infringes a copyright, please send a notice of copyright infringement containing the following information to the Designated Agent listed below:
1. A physical or electronic signature of a person authorized to act on behalf of the owner of the copyright that has been allegedly infringed;
2. Identification of works or materials being infringed;
3. Identification of the material that is claimed to be infringing including information regarding the location of the infringing materials that the copyright owner seeks to have removed, with sufficient detail so that Company is capable of finding and verifying its existence;
4. Contact information about the notifier including address, telephone number and, if available, email address;
5. A statement that the notifier has a good faith belief that the material identified in (3) is not authorized by the copyright owner, its agent, or the law; and
6. A statement made under penalty of perjury that the information provided is accurate and the notifying party is authorized to make the complaint on behalf of the copyright owner.
B. Once Proper Bona Fide Infringement Notification is Received by the Designated Agent: It is Company’s policy: 1. to remove or disable access to the infringing material;
2. to notify the content provider, member or user that it has removed or disabled access to the material; and
3. that repeat offenders will have the infringing material removed from the system and that Company will terminate such content provider’s, member’s or user’s access to the Software.
C. Procedure to Supply a Counter-Notice to the Designated Agent: If the content provider, member or user believes that the material that was removed (or to which access was disabled) is not infringing, or the content provider, member or user believes that it has the right to post and use such material from the copyright owner, the copyright owner’s agent, or, pursuant to the law, the content provider, member, or user, must send a counter-notice containing the following information to the Designated Agent listed below:
1. A physical or electronic signature of the content provider, member or user;
2. Identification of the material that has been removed or to which access has been disabled and the location at which the material appeared before it was removed or disabled;
3. A statement that the content provider, member or user has a good faith belief that the material was removed or disabled as a result of mistake or misidentification of the material; and
4. Content provider’s, member’s or user’s name, address, telephone number, and, if available, email address, and a statement that such person or entity consents to the jurisdiction of the Court for the judicial district in which the content provider’s, member’s or user’s address is located, or, if the content provider’s, member’s or user’s address is located outside the United Arab Emirates, for any judicial district in which Company is located, and that such person or entity will accept service of process from the person who provided notification of the alleged infringement. If a counter-notice is received by the Designated Agent, Company may send a copy of the counter-notice to the original complaining party informing that person that Company may replace the removed material or cease disabling it in 10 business days. Unless the copyright owner files an action seeking a court order against the content provider, member or user, the removed material may be replaced or access to it restored in 10 to 14 business days or more after receipt of the counter-notice, at Company’s discretion.
15. TERMS REQUIRED BY APPLE. In the event you obtained the Software through the Apple App Store, offered by Apple, Inc. (“Apple”), the following shall apply:
1. Both you and Company acknowledge that this Agreement is concluded between you and Company only, and not with Apple, and that Apple is not responsible for the Software;
2. You will only use the Software in connection with an Apple device that you own or control;
3. You acknowledge and agree that Apple has no obligation whatsoever to furnish any maintenance and support services with respect to the Software; 4. In the event of any failure of the Software to conform to any applicable warranty, including those implied by law, you may notify Apple of such failure; upon notification, Apple’s sole warranty obligation to you will be to refund to you the purchase price, if any, of the Application;
5. You acknowledge and agree that Company, and not Apple, is responsible for addressing any claims you or any third party may have in relation to the Software;
6. You acknowledge and agree that, in the event of any third party claim that the Software or your possession and use of the Software infringes that third party’s intellectual property rights, Company, and not Apple, will be responsible for the investigation, defense, settlement and discharge of any such infringement claim;
7. You represent and warrant that you are not located in a country subject to a Government embargo, or that has been designated by the Government as a “terrorist supporting” country, and that you are not listed on any Government list of prohibited or restricted parties;
8. Both you and Company acknowledge and agree that, in your use of the Software, you will comply with any applicable third party terms of agreement which may affect or be affected by such use;
9. Both you and Company acknowledge and agree that Apple and Apple’s subsidiaries are third party beneficiaries of this Agreement, and that upon your acceptance of this Agreement, Apple will have the right (and will be deemed to have accepted the right) to enforce this Agreement against you as the third party beneficiary hereof; and
10. In the event you use the Software to provide you with real-time route guidance, YOUR USE OF THIS REAL TIME ROUTE GUIDANCE APPLICATION IS AT YOUR SOLE RISK. LOCATION DATA MAY NOT BE ACCURATE
16. CONTACT. If you have any questions, complaints, or claims with respect to the Software, you may contact us at United Arab Emirates, Dubai, smart heights tower, office 1204, firstname.lastname@example.org
©Paws. All Rights Reserved
17. Any dispute or claim arising out of or in connection with this website shall be governed and construed in accordance with the laws of UAE.
18. United Arab of Emirates is our country of domicile.
19. Minors under the age of 18 shall are prohibited to register as a User of this website and are not allowed to transact or use the website.
20. If you make a payment for our products or services on our website, the details you are asked to submit will be provided directly to our payment provider via a secured connection.
21. The cardholder must retain a copy of transaction records and Merchant policies and rules.
PERMISSION STATEMENT This material may not be used, reproduced, stored or transmitted for commercial or noncommercial purposes without the express written permission of GarfieldEATS
DISCLAIMER Information at this site is provided solely for the user's information and, while thought to be accurate, is provided strictly "as is" and without warranty of any kind. GarfieldEATS, its agents, employees or contractors will not be liable to you for any damages, direct or indirect, or lost profits arising out of your use of information provided at this site, or information provided at any other site that can be accessed from this site.
EUROPEAN RIGHTS If you are located in the European Economic Area or Switzerland, you may have the right to exercise your right to data portability to easily transfer your Personal Information to another company. In addition, you may also have the right to lodge a complaint with a supervisory authority, including in your country of residence, place of work or where an incident took place.
HOW WE HANDLE YOUR INFORMATION Here is how we handle information about your visit to our website: If you do nothing during your visit but browse through the website, read pages, or download information, we will gather and store certain information about your visit automatically. This information does not identify you personally. We automatically collect and may store the following information about your visit:
The Internet domain (for example, "xcompany.com" if you use a private Internet access account) and IP address (an IP address is a number that is automatically assigned to your computer whenever you are surfing the Web) from which you access our website;
• The type of browser and operating system used to access our site;
• The date and time you access our site; and
• The pages you visit.
We use this information to help us make our site more useful to visitors - to learn about the number of visitors to our site and the types of technology our visitors use. We do not track or record information about individuals and their visits.
When you visit the www.garfieldeats.com site, the web server automatically collects a limited amount of information essential for the operation and security of our website and the other sites that reside on the server. Some of this information (e.g. browser type) does not identify who you are. Other information, such as your Internet domain name or IP address, may identify you depending, in large part, on the naming standards followed by your Internet service provider. You may wish to ask them about their policies and practices in this regard.
SECURITY For site security purposes and to ensure that this service remains available to all users, the web server to which this website is hosted upon employs software programs to monitor network traffic to identify unauthorized attempts to upload or change information, or otherwise cause damage.
Except for authorized law enforcement investigations, no other attempts are made to identify individual users or their usage habits.
All credit/debit cards details and personally identifiable information will NOT be stored, sold, shared, rented or leased to any third parties.
The Website Policies and Terms & Conditions may be changed or updated occasionally to meet the requirements and standards. Therefore the Customers’ are encouraged to frequently visit these sections in order to be updated about the changes on the website. Modifications will be effective on the day they are posted.
Entergagement brings rise to a new fast-food era
By Nathen Mazri – World’s Youngest Garfield Licensee – Founder / GarfieldEATS
The 2007 Revolution
What happened in the year of 2007? It has changed human beings’ course of thinking, action, behavior, and communication. Facebook, Twitter, AirBnB, GitHub, and Kindle all came to life creating a world revolution. The easy access and flow of information and knowledge at an accelerating rate has A new set of capabilities emerged to re-create, re-structure, and re-build our digital world to become an interconnected society, but interdependent on data, forever, even for the giant tech companies such as Netflix, Facebook, Snapchat, Instagram, AirBnB and many more codependent on large amount of raw data. Without it, they will seize to exist and so will you!
We have become out of control as we can’t keep up with the accelerating and shifting digital world and new technology given our low attention span. On Google Play store, it takes approximately 7 seconds for a consuser-a potential buying mobile user actively using a smartphone - to install an app after viewing a feature graphic of a particular app on the store.
Let’s face it! We live in an app-economy with over $110 Billion in consumer spending across all mobile app stores and will grow to $139 Billion in 2021, according to App Annie Intelligence. Users are no longer satisfied with common standard apps and they are becoming highly demanding at an accelerating paste in regards to app features, tasks completion, app benefits, and enabled touch options. Youth is our driving force and can’t be suppressed. Their voice must be heard and carried out with full attention and scrutiny or you will fail to become the next engaging brand leader in the next decade.
I have spent 2 years studying the fast-shifting app-economy and mobile world by starting to read “How to build a billion dollar App” by author, George Berkowsi, the master mind behind the successful taxi hailing app, Hailo. There is no guide out there on how to build a successful mobile app as it is a grey area and involves time, investments, and a “big idea”, which will be difficult to tackle when the world is changing at an accelerating paste and users becoming more sophisticated by the second. It requires constant modifications, change, patience, and funds to adjust to the newly formed big idea to solve a certain problem or provide a particular benefit. Listening to what millennials have to say is 50% of your homework completed.
I came from a family of fast-food franchise family based in Dubai, where we operated and subfranchised brands such as Mr. Sub, Jugo Juice, and Van Houtte Café across Middle East owned and managed by my father at Veyron Investments. Nevertheless, the optimistic statistics of tourism and growing fast food chains in UAE; 64% of operators surveyed by KPMG indicated that same store sales over the last 12 months have either been stagnant or have declined. The findings have concerned me and it was evident from our own retail stores. My further investigation in the QSR industry raised one simple question:
Does the world need another pizza, burger, or chicken restaurant?
The answer was logically, “no”. The industry is cluttered with non-innovative, unoriginal, mundane, and copy-cat brands that can’t fool the consumer as we once thought back in the 90s, that the consumer is “Smart & Stupid”. This paradigm of thinking is no longer valid with the easy flow of information and quick adoption of knowledge due to social media and digital academic services such as online institutions, shared codes on GitHub, and Lynda.com by LinkedIn with over 6,000 courses from various industries. The consumer has become a “Sophisticatonist”. Ask yourself if you know more today than 1997 since you are also a consumer!
I knew if I had to survive and WIN BIG in the next decade, I had to become “entergaging”, rather than engaging by understanding the consusers mobile usage habits not their lifestyle habits as brands must be in the palm of their hands before reaching their evoked set in customers ‘minds. Brands can’t think as retailers any longer, they must think as Entergagers. No wonder why QSR brands sales are declining especially for new-comers, because they still think like McDonalds and not like Deliveroo. They still think they can become a global sensation with a drive-thru, god food, and quality service. That is not enough, sorry to break it to you!
The rise of video entertainment, internet advertising, e-zine publishing, mobile games, music on demand and more is shaping the media spending, allocation of marketing budgets, and, therefore, consumer spending. QSR brands lack multi-sensory branding strategy. Entertainment & Media (E&M) is the new rising future of the digital world for entrepreneurs to breakthrough convention and think untraditionally in 2017 to avoid the death sentence of a brand. Red Bull entergaged with their consumers by investing in brand stories and leveraging their brand positioning, creating Red Bull Media producing sports content to emphasize on speed. Nike entergaged with its customers by creating its own web series producing video entertainment to appeal to the millennials. Netflix is producing original content such as House of Card and Orange is the New Black to retain user retention.
What is your next play? How will your brand ride the E&M wave?
It is time to foster deep relationships with consusers in the digital ecosystem and not transactions. Entrepreneurs must embrace the shift of thinking from sellers to creators even forF&B.
Say “Quick Mobile Restaurants”
The rise of an industry is a fall of another. Fast food brands must now shift from QSR to QMR – Quick Mobile Restaurant, a new rising industry that meets the everlasting shifting mobile appeconomy today as 3 out of 4 customers will download an app, try new things and dine in at least 3 times a month. Approximately, 88 percent of the online population use social networking sites daily and word-of-mouth and reviews remain the top influencers of purchase decision online. I am shocked when brands think to distribute flyers at an exponential cost rather than increase online exposure for maximum reviews, hence, sales.
After sleepless nights and year and 7 months, I have designed an entergaging user interface which allows users to orders while being entertained to increase user acquisition and retention. The world did not want only pizza, they wanted to novelty, emotion, and entertainment. I knew I had to meet Jim Davis, creator of Garfield, the most widely syndicated comic books according to Guinness World Records with over 200 million comics sold globally and over $300 million in box office from the two feature films by 20th Century Fox and over 16 million Facebook followers, Garfield was loved by all ages, gender and race.
The idea was the bring Garfield into the QMS world!
In early 2018, GarfieldEATS, the world’s 1st entergaging (entertaining + engaging) Quick Service Mobile Restaurant (QMR) delivery for Garfield - the funny, hungry, mischievous, & pop icon cat will walk into people’s lives since 1978. The first GarfieldEATS launches in the five-star tourism city-state, Dubai, ready to deliver to your door some of Garfield’s favorite, delicious, & craving recipes - pizza, lasagna, coffee, and Garfield Cookies. The wooden fire taste of the – get this – world’s 1st Garfield-shaped Italian pizza enriched with Farm2Plate (F2P) ingredients and low processed salt encouraging healthier eating habits for your everyday lifestyle with no GMOs, no preservatives, no artificial colors, and no fertilizers meeting the growing health trends and consumers watching out what they eat.
GarfieldEATS app enables you to watch, play, order, read, collect, redeem, track, manage, chat, share and much more All-in-One app; we call “entergaging” - entertaining + engaging. Total entergagement can also be calculated as per the Mazri Formula below:
Total Entergagement = (Reactions + Views + Clicks) / Time x Average Retail Price
Guess what? Entergagement was shaped by the youth and QMR industry was pioneered by millennials younger than 35 years old such as Travis Kalanick, founder of Uber, at age 32 years old, Will Shu, Founder of Deliveroo, at age 35 years old, Deepinder Goyal, founder of Zomato, at age 30 years old. It is the era of millennials and youth is not a liability, it is an asset.