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The cartoon classic, Garfield, was born in 1978 by cartoonist Jim Davis. Garfield turns 40 years old in 2018!
GarfieldEATS inspired by the 1980s most famous hungry orange cat that lives with us for more than 40 years becoming a global pop culture with over 200 million comic books sold in 80 countries and 40 languages.
The Garfield Show has 25 million views weekly worldwide.
The Garfield Hollywood feature films grossed over $340 million
The Garfield brand has left its mark on movies, television series and specials, books, stage, plays and musicals, and thousands of consumer products.
GarfieldEATS is the world’s 1st entergaging mobile app restaurant delivery app and features everyone’s favorite funny, hungry, mischievous cat — Garfield! GarfieldEATS launches in Dubai and is ready to deliver to your door some of Garfield’s favorite foods — pizza, lasagna coffee, and cookies. The wooden fire flavor makes the pizza taste good and the Farm2Plate (FTP) ingredients with low processed salt and sugar make it good for you, promoting healthier eating habits. Everybody wins!
With GarfieldEATS, you can watch, play, order, read, collect, redeem, track, manage, chat, share, and much more with this All-in-One mobile app. We call it “Entergaging” — entertaining + engaging — a marketing technology created by Nathen Mazri.
GarfieldEATS is your intelligent personal voice assistant and a one-of-a-kind app in the food industry, capable of placing new orders, sending you delivery reminders, asking for registered coupons, adding items you may also like, and much more. That is one smart cat!
GarfieldEATS delivers to your preferred address only in green electric Garfield scooters, releasing green energy instead of polluting exhaust. Garfield drives Green because a green planet is a happy planet!
At GarfieldEATS, we make sure your meals arrive fresh and safe in the most environmentally responsible and re-purposed packaging available: we call it ReBox, and Mother Nature will love it. Pizza boxes convert to plates, lasagna boxes into tissue boxes, drink cups into pencil holders and more.
We are committed to developing fully re-purposeful, recyclable, and compostable GarfieldEATS boxes for a better tomorrow. Now, that's smart!
Entergagement is an engaging mobile app powered by entertainment features. It is a UI (user interface), which allows users to engage while being simultaneously entertained.
GarfieldEATS app enables you to watch, play, order, read, collect, redeem, track, manage, chat, share and much more All-in-One app; we call “entergaging”.
Read Latest article by founder, Nathen Mazri “ The Rise of QMR”
Entergagement brings rise to a new fast-food era
By Nathen Mazri – World’s Youngest Garfield Licensee – Founder / GarfieldEATS
The 2007 Revolution
What happened in the year of 2007? It has changed human beings’ course of thinking, action, behavior, and communication. Facebook, Twitter, AirBnB, GitHub, and Kindle all came to life creating a world revolution. The easy access and flow of information and knowledge at an accelerating rate has A new set of capabilities emerged to re-create, re-structure, and re-build our digital world to become an interconnected society, but interdependent on data, forever, even for the giant tech companies such as Netflix, Facebook, Snapchat, Instagram, AirBnB and many more codependent on large amount of raw data. Without it, they will seize to exist and so will you!
We have become out of control as we can’t keep up with the accelerating and shifting digital world and new technology given our low attention span. On Google Play store, it takes approximately 7 seconds for a consuser-a potential buying mobile user actively using a smartphone - to install an app after viewing a feature graphic of a particular app on the store.
Let’s face it! We live in an app-economy with over $110 Billion in consumer spending across all mobile app stores and will grow to $139 Billion in 2021, according to App Annie Intelligence. Users are no longer satisfied with common standard apps and they are becoming highly demanding at an accelerating paste in regards to app features, tasks completion, app benefits, and enabled touch options. Youth is our driving force and can’t be suppressed. Their voice must be heard and carried out with full attention and scrutiny or you will fail to become the next engaging brand leader in the next decade.
I have spent 2 years studying the fast-shifting app-economy and mobile world by starting to read “How to build a billion dollar App” by author, George Berkowsi, the master mind behind the successful taxi hailing app, Hailo. There is no guide out there on how to build a successful mobile app as it is a grey area and involves time, investments, and a “big idea”, which will be difficult to tackle when the world is changing at an accelerating paste and users becoming more sophisticated by the second. It requires constant modifications, change, patience, and funds to adjust to the newly formed big idea to solve a certain problem or provide a particular benefit. Listening to what millennials have to say is 50% of your homework completed.
I came from a family of fast-food franchise family based in Dubai, where we operated and subfranchised brands such as Mr. Sub, Jugo Juice, and Van Houtte Café across Middle East owned and managed by my father at Veyron Investments. Nevertheless, the optimistic statistics of tourism and growing fast food chains in UAE; 64% of operators surveyed by KPMG indicated that same store sales over the last 12 months have either been stagnant or have declined. The findings have concerned me and it was evident from our own retail stores. My further investigation in the QSR industry raised one simple question:
Does the world need another pizza, burger, or chicken restaurant?
The answer was logically, “no”. The industry is cluttered with non-innovative, unoriginal, mundane, and copy-cat brands that can’t fool the consumer as we once thought back in the 90s, that the consumer is “Smart & Stupid”. This paradigm of thinking is no longer valid with the easy flow of information and quick adoption of knowledge due to social media and digital academic services such as online institutions, shared codes on GitHub, and Lynda.com by LinkedIn with over 6,000 courses from various industries. The consumer has become a “Sophisticatonist”. Ask yourself if you know more today than 1997 since you are also a consumer!
I knew if I had to survive and WIN BIG in the next decade, I had to become “entergaging”, rather than engaging by understanding the consusers mobile usage habits not their lifestyle habits as brands must be in the palm of their hands before reaching their evoked set in customers ‘minds. Brands can’t think as retailers any longer, they must think as Entergagers. No wonder why QSR brands sales are declining especially for new-comers, because they still think like McDonalds and not like Deliveroo. They still think they can become a global sensation with a drive-thru, god food, and quality service. That is not enough, sorry to break it to you!
The rise of video entertainment, internet advertising, e-zine publishing, mobile games, music on demand and more is shaping the media spending, allocation of marketing budgets, and, therefore, consumer spending. QSR brands lack multi-sensory branding strategy. Entertainment & Media (E&M) is the new rising future of the digital world for entrepreneurs to breakthrough convention and think untraditionally in 2017 to avoid the death sentence of a brand. Red Bull entergaged with their consumers by investing in brand stories and leveraging their brand positioning, creating Red Bull Media producing sports content to emphasize on speed. Nike entergaged with its customers by creating its own web series producing video entertainment to appeal to the millennials. Netflix is producing original content such as House of Card and Orange is the New Black to retain user retention.
What is your next play? How will your brand ride the E&M wave?
It is time to foster deep relationships with consusers in the digital ecosystem and not transactions. Entrepreneurs must embrace the shift of thinking from sellers to creators even forF&B.
Say “Quick Mobile Restaurants”
The rise of an industry is a fall of another. Fast food brands must now shift from QSR to QMR – Quick Mobile Restaurant, a new rising industry that meets the everlasting shifting mobile appeconomy today as 3 out of 4 customers will download an app, try new things and dine in at least 3 times a month. Approximately, 88 percent of the online population use social networking sites daily and word-of-mouth and reviews remain the top influencers of purchase decision online. I am shocked when brands think to distribute flyers at an exponential cost rather than increase online exposure for maximum reviews, hence, sales.
After sleepless nights and year and 7 months, I have designed an entergaging user interface which allows users to orders while being entertained to increase user acquisition and retention. The world did not want only pizza, they wanted to novelty, emotion, and entertainment. I knew I had to meet Jim Davis, creator of Garfield, the most widely syndicated comic books according to Guinness World Records with over 200 million comics sold globally and over $300 million in box office from the two feature films by 20th Century Fox and over 16 million Facebook followers, Garfield was loved by all ages, gender and race.
The idea was the bring Garfield into the QMS world!
In early 2018, GarfieldEATS, the world’s 1st entergaging (entertaining + engaging) Quick Service Mobile Restaurant (QMR) delivery for Garfield - the funny, hungry, mischievous, & pop icon cat will walk into people’s lives since 1978. The first GarfieldEATS launches in the five-star tourism city-state, Dubai, ready to deliver to your door some of Garfield’s favorite, delicious, & craving recipes - pizza, lasagna, coffee, and Garfield Cookies. The wooden fire taste of the – get this – world’s 1st Garfield-shaped Italian pizza enriched with Farm2Plate (F2P) ingredients and low processed salt encouraging healthier eating habits for your everyday lifestyle with no GMOs, no preservatives, no artificial colors, and no fertilizers meeting the growing health trends and consumers watching out what they eat.
GarfieldEATS app enables you to watch, play, order, read, collect, redeem, track, manage, chat, share and much more All-in-One app; we call “entergaging” - entertaining + engaging. Total entergagement can also be calculated as per the Mazri Formula below:
Total Entergagement = (Reactions + Views + Clicks) / Time x Average Retail Price
Guess what? Entergagement was shaped by the youth and QMR industry was pioneered by millennials younger than 35 years old such as Travis Kalanick, founder of Uber, at age 32 years old, Will Shu, Founder of Deliveroo, at age 35 years old, Deepinder Goyal, founder of Zomato, at age 30 years old. It is the era of millennials and youth is not a liability, it is an asset.