Garfield EATS News

Toronto Star x GarfieldEATS

We tried the pizza and lasagna at new Garfield-themed restaurant in Toronto. We have some questions

To open a delivery pizza company centred around Garfield, pop culture’s laziest, most gluttonous comic strip character, seems like a natural fit.

But in a city rife with pizzerias from multiple regions of Italy (heck, there’s even Detroit-style pizza), and food delivery companies cannibalizing each other, is Toronto too tight a market for the fat orange cat?

This week, the much-hyped GarfieldEATS food ordering app launched in Toronto, with a brick-and-mortar pizzeria at 995 Bloor St. W. (at Dovercourt Rd.), serving pies in the shape of Garfield’s head, lasagnas and flavoured cappuccino drinks.

Founder Nathen Mazri has big plans for the unambitious cat, and is banking that his concept will change the way people engage with food.

The 31-year-old Laval, Que., native was working and living in Dubai where his father owned franchises to brands such as Van Houtte, Mr. Sub and Jugo Juice. Wanting to branch off on his own in the food world, Mazri (and business partner Pascal Haider) worked with a licensing agent and came up with the idea to bring a Garfield-branded food concept to life in 2016. After months of planning alongside Garfield creator Jim Davis, the GarfieldEATS food app launched in Dubai in 2018 (the menu page on the app has a video of Davis talking about the food).

See full news article here